How Can Alternative Payment Solutions Help You?

The online market growth is no secret and continues to surpass previous years in sales for every industry that primarily sells a service or item on the internet. While the day to day operations continuously function and bring in revenue from your already established and trusted traffic source provider (online advertising, SEO, forum and blog postings or through social marketing) what alternative options have you explored to further increase and surpass your goals?

While the majority of online services have opted to primarily use credit card processing such as Visa and Mastercard, there is still a market that does not own a credit card as they are simply not economical in a lot of countries and are not forced upon the consumer market. Most European countries & citizens have sworn off the use of credit cards there for making your online service offering obsolete to them because there is no “Alternative” solution in which for them to make a purchase.

By implementing an alternative option for payment such as the processing provided by Alternative Payments, you are potentially opening a whole new world to your product.

While exact statistics vary between companies that provide alternative payment solutions, data has been collected and has displayed an average increase of 10-15% in sales. So sources have reported increase percentages higher than that but as stated, as a whole the average has come to be 10-15%.

So when asking one’s self “How Can Alternative PaymentSolutions Help Me?” stop and look at your monthly or annual sales from the year before and add an additional 10% to that figure and then think about what that 10% could do for you? You may want to use the additional revenue to take a much needed vacation or maybe hire additional staff to further expand your existing business? Regardless what you’d spend the additional revenue on; there is nothing but positive attributes that can be derived from implementing such a tool.

To implement Alternative Payments “1 Click” button that offers all solutions that are pulled via the consumer’s geographical location it’s as easy as dropping an email to sales@alternativepayments.com and further inquiring.

You don’t have to be a rocket scientist to act upon this feature nor do you need money for start up costs, it really is as simple as emailing sales and they will walk you through the rest.

DirectPay EU - How Does It Work?

DirectPay EU allows your customers to pay via their bank's web site directly from their checking or savings account.

When a customer selects DirectPay EU during checkout, they will receive an email with an electronic bill that they can pay at their own bank’s website from their checking or savings account. Each transaction is initiated and carried out by the customer, so there is NO RISK of costly chargebacks and the funds are guaranteed.

As an industry leader in global alternative Internet payments, AlternativePayments has developed DirectPay EU, an innovative billing product providing merchants with payment access to 36 countries with over 700 million European consumers which in plain English translates to a vast number of Europeans that your product would more likely appeal too as you’d be offering a trusted payment source that they are familiar with. And if that fact isn’t enough to persuade you then maybe the fact that you WILL see an increase in sales if implementing this solution is more of a deciding factor that will appeal to you?

DirectPay EU is the smart payment solution to offer your European traffic and implementing it on your website is a piece of cake!

For more info, contact sales@AlternativePayments.com and question them about DirectPay EU and their many other solutions that you could implement to broaden your target audience reach.

Language Barriers & How to Bridge the Gap

Once upon a time and yet not that long ago, individual countries communication with one another throughout the world was restricted too package and letter delivery, telegrams, phone calls and fax machines.

Times have certainly changed in the past 20 years and now anyone with an appropriate electronic device such as a computer, laptop, tv, tablet or cell phone can now communicate with those alike.

Now while the gap has been bridged via the invention of the internet (thanks Al Gore lol) the hurdle to conquer is translation between languages. In the online world this is actually an easy task to tackle through simple translation of landing and check out pages.

It’s a fact that websites that provide sufficient translation on the vital pages of navigation can increase and generate their revenue in sales substantially.  Look at it this way, a huge corporate company like McDonalds or Coke is internationally known due to branding and marketing in different continents and in different languages and by doing so they have dominated their markets for many years. Well this same concept when approached in the correct manner can achieve similar results but on a smaller scale than what those big wigs have but that is purely due to the length of time that they have invested in their marketing as well as the billions that they have thrown at advertising over the years.

So how can you bridge the gap? Here are a few simple tips to guide you in the right direction:

• Evaluate how much text is located on your landing and check out page. Do this based upon per word.

• Look at your geographical statistics and assess the top 4 or 5 non English speaking countries that visit your site.

• Review the current bounce rate from those international locations and make note of this so that after translation has been implemented you can go back and do comparison report to see the difference that translation has made. For those that are not aware as to what “bounce rate” means, it’s a online marketing term that represents the percentage of visitors who enter your site and then leave rather than continuing to surf on your site. Such information can be acquired by having the likes of Google analytics implemented on your site.

• Once all of the above have been reviewed then seek out a handful of translation companies who can provide their service based upon a word count that excludes words such as “is, the, and” and ask for a quote to be provided. Once all quotes are in, read over their exclusion terms and assess which 2 companies to compare against one another and make them battle for your business.

• Have your administrator or tech implement the translations accordingly to the geographic location that is relevant and if you have the ability of having someone in those locations test the sites load times and ensure that it displays correctly then that is a massive advantage to you.

• While many companies will demand payment up front, don’t trust them! Insist on a 50% down concept and remaining amount to be paid upon completion. Those who argue this fact are NOT who you want to work with as you are taking the risk so they either comply or lose your business because there are many companies out there highly capable of providing what it is that you need.

• Don’t think you’re smart and translate things yourself using Google translation as grammar varies substantially and 1 wrong term can cost you thousands in lost sales because if a consumer witnesses such errors they tend to feel mislead and will not trust your website and in any relationship (yes even with online internet sales) trust is important.

• Translation can have an impact on your international search engine traffic through international extensions there for further increasing your international viewing reach.

Notes:

And with that all said, once you have mastered and completed the implementation of translation you need to ensure that your website has the capability of processing the sales in that specific countries trusted form of online payment which excludes credit cards.

This is where AlternativePayments becomes a vital part with their several payment solutions that cater to literally hundreds of millions of users that you could not reach and convert prior.

Don’t believe us? The only way to sincerely dispute this fact is to implement translation and an alternative payment solution provider such as AlternativePayments and see for one’s self.  

Are You Looking For Ways To Increase Revenue?

In an increasingly competitive market it is difficult to come up with new business solutions to increase sales and generate more revenue online and when you realize that you’ve hit that wall where growth is no longer growing, what do you do?

While this may be the case in some instances, generally it’s found that you simply aren’t looking in the right places.

With the amazing tools available to track all your website’s traffic the first thing you should do is review exactly who, geographically, are looking at your site. This is likely to be where you discover that your international traffic is higher than assumed and by determining what countries are viewing your site you can then review your sales statistics to see the average of sales that are being processed from those locations.

Being that English speaking countries (North America specifically) use credit cards, it is often forgotten that the rest of the world are not so active with such a payment solution. And this is where AlternativePayments can step in and cover those bases that have previously been neglected. Countries such as Japan tend to have their own preferred method for online purchases such as JCB and if this option isn’t available to make a purchase they are forced to go elsewhere to buy what they are looking for. Unfortunately this is the case for most international consumers who don’t have a credit card and if there isn’t an alternative solution for the consumer to pay with they will go elsewhere to make the purchase.

So in short, if you are looking for new ways to increase your websites revenue then consider implementing Alternative Payments. With multiple payment solutions covering both Europe and Asia, no set up cost and an easy 1 click button process to complete a purchase from your check out page, you can only gain from offering this payment option to your end users.

To learn more check out AlternativePayments.com or drop an email over to our sales department at sales@alternativepayments.com

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